In line with the launch of its new organic skincare range BIO NAIA, the E.Leclerc movement, a major French retailer that seeks responsible packaging solutions for its Marque Repère benchmark products, selected Albéa eco-designed packs for its “Ma crème intemporelle anti-rides” anti-wrinkle cream and “Ma crème éclat hydradante” brightening moisturizer.
In the spirit of the BIO NAIA line and its skincare products based on organic farming, the tubes supplied by Albéa combine printing quality, innovation and eco-design. The white, pearlized tubes have several specificities:
- Their sleeve is 60% made from recycled milk bottles (PCR)
- “Ma crème éclat hydratante” has an ultra-light AccessDeniedTM cap (with 40% less material than a CebalCapTM) with its famous tamper-proof strip.
- “Ma crème intemporelle anti-rides” uses PrécitubeTM, a tube with an airless pump that ensures maximum bulk protection and delivers just the right amount.
Both products have been certified with the Ecocert label and the Cosmebio charter.
We are proud to announce that BIO NAIA “Ma crème éclat hydratante” is the first tube in Albéa’s “The Art of Reduction” program. For every tube that combines a PCR sleeve with a weight-reduced cap, we pledge to offset the tube’s irreducible carbon emissions in partnerships with Climate Care, which supports renewable energy projects in emerging countries.
