Back to blog 16 September 2020 Upcycling is trendy! This new season brings opportunities to reinvent ourselves: ways in which we produce and consume. Image Less ressources, unique products This new season brings opportunities to reinvent ourselves: ways in which we produce and consume. In the process of creating a circular economy for packaging, Albéa’s Promotional Activities team explores new responsible material options for eco-conscious brands, in search of appealing pouches, make up bags or travel kits, for limited editions or gifting purposes. Upcycling invites us to reuse discarded materials in creative ways, using less resources to make new, unique products.