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Cosmetic world turns to Aromachology

In the new normal, fragrance is becoming a new luxury, a source of emotional comfort.


Did you know that the sense of smell is the first one we develop as human beings? Smell is known to be the best way to activate memories.


That is why the cosmetic world turns to aromachology - the study of the influence of smell on our behavior, mood and well-being. Complementing innovative fragrances, brands create sensorial products such as precious skin care serums, relaxing hair care, body oils as well as scented color cosmetics.