CSR is not a buzz word!
Consumers are more conscious than ever before. Transparency and accountability are becoming purchasing prerequisites and CSR (Corporate Social Responsibility) is no longer a nice-to-have bonus.
Today, people are looking to businesses to address the key social and environmental issues governments have neglected. But talk means nothing without demonstrated action to back it up. CSR used to be more of a buzzword; charities, sponsorships, or acts of philanthropy that companies trumpeted as altruism. The bar has been risen: people are looking at how a company earns its profit, not just how they spend it.
Beyond the obvious societal contribution, prioritizing sustainability is also good for business. A 2015 study showed that 90% of people would switch brands to one associated with a social or environmental cause.
Placing a premium on positive impact builds loyalty and trust, amongst consumers and employees alike.