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K-Beauty trends storm

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K-Beauty trends storm

From complexion-perfecting BB creams to self-care staple sheet masks, Korean trends have taken the global cosmetics world by storm.

What are the keys to this booming market’s beauty formula? A healthy mix of efficacy, playfulness, and targeting.

It all begins with solid skincare. Whether the goal look is baby-like matte or freshly dewy, the Korean makeup routine is bookended by a focused skincare regimen. Natural, concentrated, and anti-pollution products often reign supreme. And because each day is different from the next, consumers cycle through specific treatments depending on daily needs.

On the makeup front, it’s all about the blending. Base, eye, and lip looks are multi-layer and multi-shade, often applied with a cushion applicator for a flawless finish.

And what would Korean beauty be without a touch of kawaii cuteness? Successful products aren’t just effective, they also offer “skintertainment.” In this mature and well-informed market, brands can stand out from the pack via celebrity or cartoon collaborations.

Panda-shaped hand lotion or Pokémon sheet mask, anyone?

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