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Less is more!



Elevated basics

We want less but more! Consumers are looking into simplifying and elevating their beauty routines with multifunctional, higher added value products. According to their skin type, age group or mood, consumers want to find THE perfect product for their specific needs, without compromising on quality. 


Tube packaging are easy-to-use and the airless technology works wonders to protect formulas. Mini-size tubes with a nozzle-shaped cap are a great way to try targeted skin care treatments.


Once they have found their favorite products, consumers will happily go for a supersize format. The Soft Touch treatment on a cosmetic laminate tube is a must for a comforting velvety, peach-like effect, ideal to enjoy innovative body care treats.