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Ouate, a brand designed for children

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Case studies
Ouate selects Albéa's Nea pump

OUATE is a new independent French brand. Astrid Mauduit spotted an opportunity in the cosmetics industry where she was working and decided to launch her own brand especially designed for children. With OUATE, she created a range of playful skincare, body care and haircare products for children aged 4 to 11. 

Formulas are respectful of children’s sensitive skin as well as the environment. As of today, the range is composed of 8 products including this facial moisturizing and protective gel called Ma Crème d’Amour. Made of over 97% of natural ingredients, the formula is protected by Albéa’s atmospheric pump NEA. Astrid chose a packaging which is easy-to-use even for the youngest consumers. 
 

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