PROTOTYPING MASCARA MACHINE
Albéa Bottanuco acquires a fibre mascaras brushes prototyping machine for time-to-market.
The Albéa Bottanuco plant (Italy), the Albéa Group's global centre of excellence for mascaras applicators, eyebrow, lipglosses and eyeliners, equipped with a prototyping machine for fibre mascaras brushes.
In order to satisfy the growing consumer demand for new products and support brands in the field of agility and time-to-market, Albéa has invested in a prototyping machine for its Bottanuco plant and more particularly the Albéa Tips Studio: its centre of expertise dedicated exclusively to mascaras brushes.
Applicators and mascaras require know-how and precision of a jeweler to achieve the successful combination - formula, applicator, pack (wiper and packaging) performance - at the origin of unique and reliable beauty rituals.
"At Albéa, innovation is a constant process. We listen to consumers in focus groups and observation sessions to innovate in line with the latest trends," explains Catherine Laganaro, Applicator developer for Europe at Albéa.
This expertise is reinforced with the prototyping machine, which aims to create fully customized fibre brushes of various shapes and fibre materials in record time.
"The objective is to make happen the future best-seller that the brand imagines for its consumers. In one day of workshop - including brainstorming, iterative processes, prototyping and make-up tests -, the brand can bring home a custom-made brush, specially adapted to its formula and the wanted make-up effect" adds Catherine Laganaro.
The advantage is to save time between the idea and the realization; but also in terms of flexibility, productivity and quality of service. Albéa can thus support its customers in their long-term and short-term developments.
Albéa Tips Studio: Albéa's incubator for applicator innovations
Albéa Tips Studio brings together all the Albéa group's expertise for mascara applicators - fibres and plastics -, eyebrow, lipgloss and eyeliners as well as for vials; through know-how in design, injection, decoration and full-service.
Present in Italy and the United States (Morristown, TN), Albéa Tips Studio knows how to bridge the gap between consumer expectations and high-performance packaging solutions.