In our post-truth era, reliable sources of trust are a hot topic. And when it comes to cosmetics, there’s little better than first-hand confirmation that a product works.
That’s why samples still carry real weight, especially in the western countries.
Studies show that free samples are the sixth largest influencer of purchasing decisions, with previous personal experience at number one and recommendations from friends and family ranking second (both of which could be indirectly related to samples).
However, in today’s digitalized landscape, this traditional tactic is having a decreasing impact on consumers.
How are some brands getting ahead?
By getting creative with their sample strategy: Digital diagnostic tools, share-worthy new formats, and personalized in-store experiences have been proven successes.