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Coming all the way from South Korea, sheet masks - or soaked masks – have conquered Western beauty consumers in very little time.
From Victoria Beckham to Karlie Kloss, all beauty addicts have adopted and instagrammed them! #sheetmaskselfie.
What is a “sheet mask"?
These masks 2.0 take inspiration from traditional Korean beauty rituals where skincare is key and which are composed of a multitude of very precise gestures.
Quick to apply and for single use, the “sheet mask“ is a piece of fabric which is positioned on the face, eyes, mouth and nose. Soaked with just the right dose of concentrated actives, this fabric sheet (cotton, lyocell, biocellulose or hydrogel) offers optimal formula efficiency and consumer experience.
Easy and quick to apply, each “sheet mask“ targets specific skin problems and offers a variety of benefits: moisturizing, mattifying, anti-blemish, anti-aging, firming, purifying or whitening.
Those masks can be of different textures such as “peel off” or foamy after a few minutes of use for a surprising and pleasant effect.
How to use a “sheet mask"?
Mostly found in a sachet called, “sheet masks” perfectly fit the shape of the face for optimized results.
Application is simple.
First of all, remove the protection film and apply on the face, or the eyes, nose and mouth. Leave for 10 to 15 minutes.
Remove the mask and gently pat the skin to entirely absorb remaining active ingredients.
Skin is left hydrated and complexion is fresh, renewed and dewy.
Why do we love “sheet masks"?
Its ultra-thin format ultra makes it easy to carry around and to use anytime anywhere. The easy and quick application turns it into our best beauty ally, especially before a special event, to show flawless complexion or on a flight to maintain hydration.
On your masks, steady, GO!
Layering is so much more than applying several products. It stands for a number of precise and well-thought-out gestures, executed in a very precise order, almost like a protocol, with a targeted result: a smooth, bright timeless complexion.
The layering ritual consists in overlaying several skincare products on your face, in the morning and at night, following a defined order so as to get a bright and almost transparent complexion.
In Japan, where layering takes its roots, this beauty ritual is considered an important facet of the Art de Vivre.
Not only does layering exist for skincare, it is also relevant for fragrance!
Originating from the Middle-East, the layering technique consists in combining several fragrances in order to create a unique made-to-measure olfactory composition.
However, the alliance of scents is not an easy exercise! You must start with the most profound fragrance and end with the lighter scent.