“Smile for Good” toothpaste
The first recyclable toothpaste tube
Both Albéa and Colgate-Palmolive have demonstrated strong commitments to making packaging responsible and reducing its environmental footprint.
Colgate has just launched in Europe “Smile for Good” toothpaste in a tube made with HDPE (High-Density Polyethylene), a polymer that is widely used for milk containers and other plastic bottles and is massively recycled. The tube’s body is made from a single-blown film and is manufactured by Albéa.
The Colgate tube is the first to be recognized as recyclable by the APR (Association of Plastic Recyclers) and RecyClass (an initiative that works on improving the recyclability of packaging), which sets recyclability standards for North America and Europe respectively.
“Albéa’s commitment to sustainability goes back 15 years and is reflected in our broad range of responsible packaging,” said Gilles Swyngedauw, Vice President Sustainability, Marketing and Innovation at Albéa. “Today we are accelerating the development of recyclable packaging and contributing to circularity in the beauty and personal care industry. By partnering with our customers, suppliers and recognized associations such as the APR and RecyClass, we demonstrate our commitment to tomorrow.”