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Albéa manufactures Rouge Artist lipstick

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Case studies
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A technical challenge for Albéa Plouhinec

Make Up For Ever reinvents lipstick with Rouge Artist, a lipbrush inspiration for a lipstick revolution!  
 

Inspired by professional makeup artists’ gestures, Rouge Artist's unique and ingenious brush-shaped design allows you to perfectly and easily define the shape of your lips in a single stroke.

 

The main technical challenge was to create a brush-shaped lipstick that can be easily held for a highly precise application. Rouge Artist's ingenious and revolutionary packaging imitates a brush, for an easy and professional application: the cap, after opening, attaches to the back of the lipstick and provides a stable grip, ideal to perfectly define the shape of the lips. 

 

Albéa Plouhinec's teams have been working hard from the brief and development, taking into account all constraints imposed by the shape of the lip brush and letting the shade be visible on the pack. Available in 60 shades, Rouge Artist meets all desires and complexions. A real additional technical challenge for Albéa Plouhinec teams who have made it possible to integrate all consumer and professional needs in a desirable design.