Life in motion
Multifunctional beauty packaging is trendy
Demand for multifunctional cosmetic products is rising in a search for convenience, time efficiency, and sustainability. Consumers tend to adopt a more minimal beauty routine, using fewer products as they value this precious resource that is time.
Packaging manufacturers understand these new aspirations and happily adapt their offer. Multifunctional beauty packaging helps clear up some space in your handbag or on your countertop.
In addition to convenience, key factors linked to urbanization, air and blue light pollution, are challenging our beauty industry. Brands are working on adapting their beauty packaging to new formulas in order to answer customers’ new needs.